Nowadays and, above all, due to the COVID-19 pandemic that occurred during the year 2020, the use of mobile phones and the hours of internet content consumption have increased notably. Currently, 67.1% of the world's population owns a mobile phone, almost five billion people (4.95 billion) use the internet and 4.62 billion people are active on social networks, according to a report by Hootsuite and We Are Social.
By 2022, the vice president of an American technology company, Marta Karczewick, estimated in 2020 that 82% of internet traffic would be video.
Likewise, a study carried out by Barlovento Comunicación in 2021, indicates that the average time a person spends on the Internet is 126 minutes, of which 45 minutes are spent watching audiovisual content on the Internet, around 15 videos per person, daily.
This is why digital platforms such as Youtube and Tik Tok, where the video format predominates, have been so successful in recent years. It has also been observed how the most widely used social networks - Instagram, Facebook, Twitter - have been incorporating tools so that video remains on their platforms in a way that makes them more accessible and easier to watch. In fact, YouTube is the medium in which users spend most time consuming audiovisual content, after television.
Even newspapers that have social networks have modified their videos, adapting them to a format in which the viewer is informed of the news without having to activate the sound, i.e. they publish the video of the news with text in it, so that the user is informed quickly and visually.
On the other hand, more and more brands, companies and products are using the video format in their marketing strategy to capture the attention of potential customers and keep the ones they already have, increase sales and ensure engagement. At gloogs.com we have our own social media team where we make our own videos for all excursions giving a personalised touch to events.
Nowadays, video is essential in different fields: social, political, journalistic and educational. The message to be conveyed is accompanied by a moving image, which attracts the viewer's attention and, in turn, he or she retains the information better than if he or she were only reading or listening to it.
Therefore, it is a fact that more and more, along with the advancement and evolution of the internet and new technologies, the video format will have more and more space on the web and will continue to grow steadily.