Nowadays and, above all, due to the COVID-19 pandemic that occurred during the year 2020, the use of mobile phones and the hours of internet content consumption have increased notably. Currently, 67.1% of the world's population owns a mobile phone, almost five billion people (4.95 billion) use the internet and 4.62 billion people are active on social networks, according to a report by Hootsuite and We Are Social.
By 2022, the vice president of an American technology company, Marta Karczewick, estimated in 2020 that 82% of internet traffic would be video.
Likewise, a study carried out by Barlovento Comunicación in 2021, indicates that the average time a person spends on the Internet is 126 minutes, of which 45 minutes are spent watching audiovisual content on the Internet, around 15 videos per person, daily.
This is why digital platforms such as Youtube and Tik Tok, where the video format predominates, have been so successful in recent years. It has also been observed how the most widely used social networks - Instagram, Facebook, Twitter - have been incorporating tools so that video remains on their platforms in a way that makes them more accessible and easier to watch. In fact, YouTube is the medium in which users spend most time consuming audiovisual content, after television.
Even newspapers that have social networks have modified their videos, adapting them to a format in which the viewer is informed of the news without having to activate the sound, i.e. they publish the video of the news with text in it, so that the user is informed quickly and visually.
On the other hand, more and more brands, companies and products are using the video format in their marketing strategy to capture the attention of potential customers and keep the ones they already have, increase sales and ensure engagement. At gloogs.com we have our own social media team where we make our own videos for all excursions giving a personalised touch to events.
Nowadays, video is essential in different fields: social, political, journalistic and educational. The message to be conveyed is accompanied by a moving image, which attracts the viewer's attention and, in turn, he or she retains the information better than if he or she were only reading or listening to it.
Therefore, it is a fact that more and more, along with the advancement and evolution of the internet and new technologies, the video format will have more and more space on the web and will continue to grow steadily.
The Relevance of Video Today
In the modern world, particularly in the wake of the COVID-19 pandemic, the use of mobile phones and internet content consumption has dramatically increased. As of now, 67.1% of the world’s population owns a mobile phone, almost five billion people are using the internet, and 4.62 billion people are active on social networks, according to a report by Hootsuite and We Are Social. The relevance of video today is undeniable, as it is estimated that by 2022, 82% of internet traffic will be video.
The Relevance of Video Today in Digital Platforms
Platforms such as Youtube and Tik Tok, where the video format predominates, have gained immense success in recent years. It’s also evident that the most widely used social networks – Instagram, Facebook, Twitter – have been incorporating tools to ensure that video remains on their platforms, making them more accessible and easier to watch. YouTube is the medium where users spend most of their time consuming audiovisual content, second only to television. Even newspapers that use social networks have adapted their videos to a format where the viewer is informed of the news without having to activate the sound. They publish the video of the news with text in it, enabling the user to be informed quickly and visually.
Video in Marketing Strategy
More and more brands, companies, and products are leveraging the video format in their marketing strategy to attract potential customers, retain their existing customers, boost sales, and ensure engagement. At gloogs.com, we have our own social media team where we create our own videos for all excursions, adding a personalised touch to events.
Video in Various Fields
Video has become crucial in various fields such as social, political, journalistic, and educational. The message to be conveyed is complemented by a moving image which grabs the viewer’s attention and at the same time, helps them retain the information better than if they were only reading or listening to it. Therefore, it’s a fact that with the advancement and evolution of the internet and new technologies, the video format will continue to occupy more space on the web and will continue to grow steadily.
