QR code, quick response
The initials QR stand for Quick Response. QR codes are a variation of the barcode, but with a square shape and patterns that vary from one to another. These codes have the ability to collect computer language information. After the pandemic that occurred as a result of COVID-19 during the first few months, the use of QR codes was necessary for all audiences and ages.
Another reason why the use of QR codes has expanded is due to the high use of mobile phones nowadays. These codes can be found today in restaurants, at airports, in public places, leisure centres, and a long list of other places.
They are characterised by being linked to a web page or document when scanned with a mobile phone, as most smartphones have a built-in QR code detector and are scanned instantly with the camera.
The most common use of the code is in restaurants, where physical paper menus and menus are increasingly being replaced by QR codes that are placed on the table in the form of a sticker or sign, which when scanned takes you directly to the restaurant's digital menu. In this way, paper is saved, all customers have access to the menu at the same time, it saves time and brings clarity and simplicity.
Nowadays and looking back, we realise the advances that these systems provide us with, although for the new generations such as the "Y" or "Millennial" generation, known as the digital natives, it is a simple daily act and technology is part of their lives, it must be taken into account that for the so-called "X" generations, those born between 1965 and 1981, or previous generations who come from an analogue era and have had to migrate to a digital era, the change has not been easy and continues to affect many people today in their daily lives, as they feel the need for human contact to resolve doubts and speed up the process.
Excursion agencies, such as gloogs.com, are also making increasing use of this type of code. The way to use it is by linking each QR code with one of the activities or excursions offered by the agency and, in this way, the client scans the code with the excursion that interests him/her most to obtain complete information, including timetables, prices and what it consists of. If the customer finally decides on one of the activities, they can make an immediate purchase from the same link and receive a confirmation, also in the form of a QR code, which will be scanned and validated at the establishment on the day of the excursion.
In conclusion, it can be seen that these successful codes offer many advantages, facilities and accessibility, as well as cheaper prices, savings in time and material resources such as paper and convenience for the customer to obtain information from their own mobile phone.
